There is one part of being independent that we don’t like - marketing. We would really just prefer to write novels and have them magically get noticed and read. Unfortunately the world doesn’t work that way. We think our inability to promote our work well means that we are not attracting as many readers as we could and, at least for our fundraising efforts with Bobbie Titan in the Mark of Kain, this means we aren’t generating the kind of support for Poway High Student Services as we would like.
The way we see it, there are four levels to “getting out there.” First, some of your close friends and family buy the book just because they think they should. When it turns out that what they read is worth the effort, they talk among themselves and some more of the level-1 books get sold. Level-2 starts when people in the local area begin to hear about the book and start to buy it. In our case, it was people like the dentist, hairdresser, the kids that come into the Student Services Office and a few of their parents who read the book. If you’re lucky, you also get recognized by some local media. It happened for us when we just released Bobbie Titan and the Poway Chieftain carried a story about us. Unfortunately they only included the article about us in the print addition, so we weren’t able to share a link and the impact stayed local to Poway.


Level-4 is a dream. That’s the kind of marketing that happens when you have a runaway best seller and people want the movie rights. If we ever get to level-4, we will be sure to get professionals to help. It might mean less independence, but it would also mean we would have people begging to help us. Now wouldn’t that be sweet!
No comments:
Post a Comment